Why Advertise on the Internet?
Why is an Internet presence an
important piece of a marketing plan?
The Internet is redefining the relationship between
consumers and businesses, presenting marketers with new opportunities and
making shopping easier and more rewarding for consumers.
As consumers have embraced the convenience that the online medium provides,
they have made the Internet a necessary part of their daily lives. They
appreciate being able to shop for virtually anything they want, 24 hours a
day, seven days a week. No longer are they limited to the stores in their
own cities, nor do they have to battle traffic, crowds, long lines or
parking shortages in order to buy something. Consumers can research their
potential purchases in a pressure-free environment and can access product
reviews from experts and other consumers.
Why the Web is an ideal vehicle for
marketing and sales?
The Internet's functionality and usefulness to
consumers have made it a powerful medium for smart marketers. Unlike other
media, the interactive medium enables marketers to efficiently combine the
traditional three-stage sales cycle into a single step:
· Offer information/answer
· Transact/provide service (the
In addition, because the Internet is full of communities based on interests
-- rather than just geography -- the medium enables marketers to define and
target specific demographic groups more effectively than ever before.
When Greenspan talks, people listen!
If the information above doesn't convince you to take
advantage of the Internet's marketing power, then take the former head of the U.S.
Federal Reserve’s word for it:
"A significant part of the distribution of goods and services in this
country is going to move from conventional channels to some sort of Internet
system -- whether it's retail goods or services."
Federal Reserve Chairman
Report to Senate Budget Committee
January 28, 1999
Return to Advertising Page